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1970s: American Cancer Society begins the long fight against tanning #TBT #throwbackthursday

1970s: American Cancer Society begins the long fight against tanning #TBT #throwbackthursday

1970s: American Cancer Society begins the long fight against tanning

I’m old enough to remember when we weren’t taught to fear overexposure to the sun. As a pale, Anglo-Canadian child in the ‘70s, I believed that the occasional sunburn was just part of summer. By the ‘80s, when I was a teen, I would start trying to get a tan on warmer days in April and May.

And why wouldn’t I have? This was the typical skincare advertising of the day:

1970s: American Cancer Society begins the long fight against tanning
[source]

But the idea that tanning, like smoking, is a major cancer hazard was already on the radar of social marketers in the 1970s. See a vintage ad from the American Cancer Society, below:

If you’re done laughing at the horribly outdated announcer and acting style, let’s ask ourselves why sun-caused cancers are still such a major concern for cause marketing:

A holiday souvenir that could lead to skin cancer
The sun will turn your girlfriend into her mother
700 Lives that disappear
More evidence that tanning is the new smoking
Meghan McCain gets naked for skin cancer, kicks Glenn Beck’s sexist ass

Advertiser:
American Cancer Society
Source:
Vintage Fanatic

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more