Tim posted the first picture above today at AdFreak. It saw this same idea this year at the stairs to the subway of Antwerp (Belgium) but forgot to make a picture.
I fell down some stairs is a often used excuse by abused women.
The stenciled message is from endabuse.org, the Family Violence Prevention Fund.
Teach early, end abuse is the message from the other ads.
Copy: What they learn as boys, they do as men. That’s why we need to teach our sons and other boys in our lives that violence against women is wrong. Now when they need to hear it most.