The best of non-profit advertising and marketing for social causes is Amnesty International’s global initiative to end illegal US detentions and a major online action under Amnesty International’s campaign to Counter Terror With Justice.


Each pixel – in the 500.000 pixel image depicting the issue – represents one individual’s power to end the lawlessness and the human rights violations in Guantanamo. By signing up, your commitment is visualized by one pixel being removed from the image.


A nice concept.
Besides the petition, the site also offers a vast amount of information on the issue, all poured in to a very nice design.

What are you waiting for? Go sign up!

Amnesty International