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Texting through the years

Texting through the years

SAAQ-Au-volant-on-ne-texte-pas

Good video from a campaign from SAAQ (Société de l’assurance automobile du Québec). Almost entirely visual. As the Denver Egotist headlined: “You don’t need to know French to get this PSA”.

The ad illustrates how quickly an accident can happen when a driver’s attention is diverted by a demanding task such as texting.
The campaign runs from September 30 to October 28, 2012 and targets all drivers, but especially those under age 35.

A mobile application has also been developed to block incoming calls and text messages when people drive.

“We didn’t use to write messages while driving. There must have been a good reason.”

Advertiser:
SAAQ (Société de l’assurance automobile du Québec)
Agency:
lg2
Source:
Denver Egotist

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