The best of non-profit advertising and marketing for social causes

The $73,000 bar bill

The $73,000 bar bill

How to dissuade people from drink-driving? Add the true cost to their drinks bill. Nice live idea that could be used for many, many real-life scenarios where the true cost of our actions aren’t passed on to us.

Advertiser:
Unknown
Agency:
Ogilvy Brazil

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.