The best of non-profit advertising and marketing for social causes

The bush is back in fashion

The bush is back in fashion

Plant-a-Tree-Fundraiser-Fashion-Event-armpit

Fun stuff from Mai Mult Verde, the Romanian environmental organisation.
The campaign is about a fundraising event held today. They planted 600,000 trees before and want to do more.
The artwork is a nice translation between being green and fashion.

Plant-a-Tree-Fundraiser-Fashion-Event-bikini

Plant-a-Tree-Fundraiser-Fashion-Event-leg

Advertiser:
Mai Mult Verde
Agency:
G2, Romania
Additional credits:
Executive Creative Director: Mihai Fetcu
Art Director: Virgiliu Andone
Copywriter: Marius Matei
Illustrator: Annabella Orosz
Account team: Nicoleta Dima
Account manager: Patricia Arbanas
Source:
Ads of The World

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