The best of non-profit advertising and marketing for social causes

The Cancer Slam

The Cancer Slam

To promote Cancer Research UK’s Race for Life event agency Mother London have developed a dance to teach participants. There’s a ‘flashmob’ happening today at London’s Liverpool Street station where people can learn the dance.

They launched The Cancer Slam with this video. What do you think?

Advertiser:
Cancer Research UK
Agency:
Mother London

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