The best of non-profit advertising and marketing for social causes

The Cancer Slam

The Cancer Slam

To promote Cancer Research UK’s Race for Life event agency Mother London have developed a dance to teach participants. There’s a ‘flashmob’ happening today at London’s Liverpool Street station where people can learn the dance.

They launched The Cancer Slam with this video. What do you think?

Cancer Research UK
Mother London

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.