The Cane

Impressing TV spot made for Adam LeAdam, the charity for the elderly in Israel.
The goal is raising public awareness of the shocking fact that every year an increasing number of elderly people commit suicide. The TV spot communicates the disturbing message that these types of suicides are happening unnoticed.
Agency: Shimoni finkelstein Draftfcb Tel Aviv

Advertiser:
Adam LeAdam
Additional credits:
Executive Creative Director/Writer: Kobi Barki
Director: Beni Mali
Photographer: Beni Mali
Production: Artel