This is the well-known Christmas campaign from the Swiss Salvation Army. It’s already the third year of the campaign.
The main difference with previous years is that the fundraising campaign now includes a TV spot.
For people who have been out of luck (Für Menschen, die vom Glück verlassen wurden) shows the two sides a face. A happy and an unhappy side.
The spot is made without a single cut and shows the gradual decline of a successful person. The Salvation Army is always there, whatever the side of the face looks like.
The print ads look rather exaggerated. Ads that you don’t like to share on Pinterest. The TV spot is much better. It’s less shocking.
BTW: Maybe you know the Swiss Salvation Army from this contest.