The best of non-profit advertising and marketing for social causes

The cliffhanger, literally, in organ donation

The cliffhanger, literally, in organ donation

Federal Office of Public Health Switzerland: The cliffhanger, literally, in organ donation

The decision about donating organs is like a cliffhanger. In this short film two middle-aged friends talk about the decision whether they want to donate their organs or not. They have lost control of their car and find themselves on the edge of a cliff.
The long version of the film below is used on the dedicated campaign website from the Federal Office of Public Health Switzerland.

The original Swiss version:

Three short versions:

Advertiser:
Federal Office of Public Health Switzerland
Agency:
stories
Additional credits:
Responsible for population information, Transplantation and Reproductive Medicine: Karin Wäfler
Head of campaigns: Adrian Kammer
Agency: Leo Burnett Zurich
Executive Creative Director: Johannes Raggio
Creative Team: Peter Brönnimann, Johannes Raggio, Pablo Schencke
Agency Producer: Erasmo Palomba
Account Manager: Michael Gassler
Account Assistant: Nino Zuberbühler
Director: Micha Lewinsky
Production Company: stories AG Zurich
Producer: Yves Bollag
Line Producer: Lourdes Ribas
Production Assistant: Billy Bains
DoP: Daniela Knapp
Music: Markus Schönholzer, Micha Lewinsky
Editing: Beni Fueter
Postproduction Supervisor: Denis Spycher
Color Grading: Fabian Kimoto
Sound Design: Gian Dolder
Sound Mix: Jingle Jungle Zurich
3D: Tamas Fiedler

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.