The best of non-profit advertising and marketing for social causes

The “cute” side of cancer? #Pinkverts

The “cute” side of cancer? #Pinkverts


There really is no relief from the commercialization of breast cancer. The ad, above, is for a “pink ribbon” merchandise wholesaler.

Here’s the pitch:

Pink Ribbon Breast Cancer Awareness Merchandise – The Perfect Way to Raise Money!

Fundraising For A Cause has Breast Cancer Ribbon Merchandise and pink ribbon fundraising merchandise at low wholesale prices. Our Pink Ribbon Awareness items and Breast Cancer Awareness items are high quality and allow you to raise a bunch of money for Breast Cancer Awareness. Our products include; Pink Ribbon Jewelry, Pink Ribbon Bracelets, Pink Ribbon Pins, Pink Ribbon Lanyards, Pink Ribbon Coffee Mugs, Pink Ribbon Stickers, Pink Ribbon Cards, Pink Ribbon Hats, Pink Ribbon Car Magnets, Pink Silicone Bracelets, pink ribbon socks, breast cancer awareness ribbons, breast cancer awareness merchandise, breast cancer ribbons, pink ribbons and much more. You are surely able to find some Pink Ribbon Merchandise that will allow you to raise money and help your organization. Pink Ribbon Fundraising and Breast Cancer Fundraising is easy and there are a ton of Breast Cancer Walks like the Susan G Komen 3 Day walk, Avon breast cancer Walk, Making Strides for Breast Cancer Walk, Race For The Cure and Relay for Life and other breast cancer Fundraising Events that you can participate in to raise money for this great cause. People can get nervous about fundraising but it is easy. And our Pink Ribbon Merchandise makes it fun.  You will find that selling pink ribbon Awareness Merchandise and breast cancer awareness merchandise, breast cancer ribbon merchandise will be one of the easiest ways to raise money for your breast cancer Walk or breast cancer Fundraising Event. Your donors will love wearing their pink ribbon and your friends will want a breast cancer ribbon too.  Be sure to check out our Fundraising Tips section for other great tips to help you with your breast cancer fundraising.

That’s right, not only are they not a charity. They don’t even give to charity. Fundraising For A Cause, Inc., is a merchandiser of promotional items with “one goal of helping people raise money for different causes.” And making a profit. Off of people who are volunteering their time to raise money and awareness.


I don’t want to be too harsh about their motives, but it seems a little scammy to me:

After my sister was diagnosed with breast cancer and I signed up to do the Susan G Komen 3 day walk, I saw how many people struggled to raise the $2,300 needed to walk. Here were all these wonderful people willing to walk 60 miles but would drop out because they couldn’t raise their money.

I thought if we could help just 10 people in the 12 cities the Susan G Komen does their walk to raise their money that would be over $300,000 for breast cancer research.
So I left corporate America and started Fundraising For A Cause with a goal of developing fundraising merchandise at wholesale prices so people can raise money for various causes. We launched with breast cancer merchandise and have since added other cause merchandise at the request of so many organizations. Everyone struggles to raise money and when you see how easy it is to sell our merchandise, you will be amazed at the money you can raise.

One of the best quotes I ever read is,” I kept waiting for someone to make a difference and then I realized I was that someone”.

Be that someone and make a difference! One person can truly make a difference!

And sell their crap for them. Whatever ribbon you wear. Sigh.


If you want to buy a bracelet for the cause and actually help a charity, check out I Love Boobies.

Fundraising For A Cause

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more