The best of non-profit advertising and marketing for social causes

The Day I Found Out

The Day I Found Out

Through several interviews recorded on video, Seattle Cancer Care Alliance shows how life can change when one is diagnosed of cancer.


You don’t always need an extremely elaborated website, when you have powerful stories as these, that are trying their best to provide support, information and inspiration to patients, families and friends.

The campaign was created by Copacino+Fujikado, in cooperation with KING-5 television. The Seattle Cancer Care Alliance is a Seattle Cancer Care Alliance unites the doctors from Fred Hutchinson Cancer Research Center, UW Medicine, and Seattle Children’s to form a world-class treatment center that provides advanced therapies and clinical studies for cancers and other blood disorders.

Seattle Cancer Care Alliance
Additional credits:
Advertising Agency: Copacino+Fujikado, Seattle, USA
Creative Director: Jim Copacino
Art Directors: Nicholas Cryder, Kurt Reifschneider, Nat Duffy
Copywriter: Mike Hayward
Developer: Trevor Hartman
Producers: Patti Emery, Kris Dangla
Account Supervisor: Dawn Hobson
Released: June 2009
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