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The death of surfing

The death of surfing


This campaign from the UK’s Surfers Against Sewage is about as grim as it gets.

I wasn’t aware that there was surfing in Great Britain. According to SAS, I could soon (sadly) not be mistaken:

British surfing waves are under threat from a growing number of activities around our coastline that could destroy or have long-term devastating impact on some of our most prized surfing beaches. This includes coastal developments, pollution, and restricted access.

Waves are an important and necessary part of the workings of our planet.  Surfing beaches and waves also have a deep personal value to surfers and surfing communities around the UK.  However, in the UK there is currently no specific legal protection for surfing waves or any assurance that stakeholders, including surfers and surfing communities in Wales, Northern Ireland or England*, will be consulted fairly on activities threatening their existence.

Other sports and activities such as walking and sailing are formally recognized, represented and consulted during many new development processes. Other areas of outstanding beauty and countryside sites are also protected. But politicians, developers and the wider public in general have very little knowledge of the value, uniqueness and finite nature of surfing waves and the landscapes, swell corridors prevailing weather conditions and other conditions creating good quality waves.

The organization invites people to sign their petition to protect beaches. Hugo Tagholm, SAS director, told The Drum, “Waves and surfing beaches should be recognised as part of UK coastal heritage and afforded greater protection and valued as unique, valuable and scarce assets, just like an ancient woodland.”

See two more ads after the break.




Surfers Against Sewage
M&C Saatchi
The Drum

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more