Two unusual and funny videos from the former master of the 30 second spot Alex Bogusky. It is for the Climate Reality Project. Their aim is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it.
The project is funded and chaired by Al Gore.
The videos are part of the upcoming event 24 Hours of Reality.
It is a worldwide event to broadcast the reality of the climate crisis. It will consist of a new multimedia presentation created by Al Gore and delivered once per hour for 24 hours, representing every time zone around the globe. Each hour people living with the reality of climate change will connect the dots between recent extreme weather events — including floods, droughts and storms — and the manmade pollution that is changing our climate.
The organization is planning an online ad buy and they need help to reach as many people as possible.
The ‘behind the scenes’ video: