This is the first global campaign about pedestrian safety. Launched today because it is the beginning of the UN Global Road Safety Week (6-12 May).
It is made by Fabrica, the Benetton Group communications research centre. It was commissioned by the World Health Organization, the lead health agency of the United Nations.
“We Are All Pedestrians” was the mantra that drove the group of designers from Fabrica to work on the “Make Walking Safe” campaign. They took the popular pedestrian pictogram man as key figure.
The result: five posters portray a life-size pedestrian pictogram man in different guises on street crossings addressing the various major pedestrian safety issues: 270,000 pedestrians die each year; improving visibility can save pedestrian lives; sidewalks and other infrastructures are necessary; legislation and law enforcement are essential; safe walking improves both personal health and the environment.
The World Health Organization is also launching Pedestrian safety: a road safety manual for policy-makers and practitioners to provide the best possible evidence on the magnitude and nature of pedestrian road deaths and accidents and which measures work to increase pedestrian safety globally.
The posters, that also become environmental graphics, print ads, merchandising, online graphics, etc., are online and downloadable by local NGOs.
At this time they are available in English, Spanish, Arabic, Portuguese and Russian.