Long ago the Atlantic Rainforest in Brazil covered an area 1,3 million square kilometers. Today only 12% remain. The SOS Mata Atlântica Foundation is campaigning for a long time to create awareness on the lost of the forest. And this is their latest work: “The Forest Never Dies Alone”.
Both ads – Jaguar and Monkey – call attention to the losses that this destruction brings, whose victim is not the forest alone. Its rich biodiversity, with the presence of thousands of animal and plant species, is at risk and needs to be saved.