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The French Red Cross plays the game

The French Red Cross plays the game

French Red Cross: Licence to Heal

The French Red Cross just released Licence To Heal, a new campaign that uses the codes of video games to illustrate the importance of first aid in accident scenes. #GoodGame

Bluffing. Graphically very close to popular video games such as Grand Theft Auto, Licence to Heal immerses us in a world of fiction where the only goal would be: save lives and become a “healer”. Licence to Heal also uses the linguistic codes of gamers to provide, implicitly, first aid information.
(Although that in French, a translation of gamers’ jargon is directly available on licencetoheal.com, it would be ridiculous/impossible to translate it here, in English.)

French Red Cross: Licence to Heal

French Red Cross: Licence to Heal

French Red Cross: Licence to Heal
“Gamers” can choose their favorite character by calling 18 (number for the fire department in France), 15 (number for emergency in France) or 112 (number for emergency in Europe).

Rule breaking. When the media denounce violent films and video games, the French Red Cross turn this as an opportunity to relay a strong message : “In the real life, we’ve got only one life”. A very innovative and appropriate approach to educate the young public.

And bluffing, again. Is that a video game? Nah, just a very efficient press kit concept: a game box presenting a declination of the campaign with a manual and a CD!

French Red Cross: Licence to Heal

Image copyright: chezmarcus.fr

*For every assisted gamer, Good Game, you won a life.

Advertiser:
French Red Cross
Source:
licencetoheal.com

I work in Paris as web editor for Kaizen, a French magazine telling positive stories. Read more