The best of non-profit advertising and marketing for social causes

The Girl Effect

The Girl Effect

What happens when a girl gets a chance? And when she doesn’t ?
These are the questions proposed by the Center for Global Development and developed by Wieden+Kennedy and Grow Interactive.


The Girl Effect website starts with a remarkable typographic video, and after we get to the fact sheet where the girl effect is explained. Empower a girl and the future of the world might have a chance, as this work force in developing countries is a major force of change.

You can learn about the Girl effect and act on it, even if it’s just by sharing the video, getting the available banner widgets, joining the YouTube channel or Facebook page.

On a clear reference to the Butterfly effect, the campaign hopes that investment on girls could create a pyramid effect that would breack the poverty cycle in developing countries.


Center for Global Development

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more