The best of non-profit advertising and marketing for social causes

The great fashion sale

The great fashion sale


This Raising the Flag on Iwo Jima rip-off from Joe Rosenthal is so annoying. The original is the most significant and recognizable images of war. And it is copied many times.
Making ads with this over and over again is lazyness. Ridiculous to compare a flag with underwear. Not the best metaphor to use.

“The great fashion sale. The fight goes on against Aids. AIDES”

BETC Euro RSCG, Paris, France
Additional credits:
Creative Director: Stéphane Xiberras
Art Director: Julie Troja
Copywriter: Laurence Badate
Agency Supervisors: Héloïse Hooton, Sylvain Marchand, Eugénie Lefebvre, Maria Galleriu
Art buying: Isabelle Mocq
Photographers: Suzie Q + Léo Siboni
Producer: Annick Audoux
Studio: Daguerre – Bénédikte, Audrey et Adeline
Retouching: Picto
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