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The Great Plastic Purge

The Great Plastic Purge

Natural Resources Defense Council (NRDC): The Great Plastic Purge

Motion design studio, leftchannel, was recently commissioned by the Natural Resources Defense Council (NRDC) to produce an animated short about marine plastic pollution. The video serves as a call for action alerting individuals, companies and governments to the devastating effects of plastic pollution in our oceans. The animation outlines how we can all make a difference by reducing, reusing and recycling.
It is a two-minute animated piece that was inspired by after school specials from the 1950s.

Alberto Scirocco, Creative Director and President from leftchannel: “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them. Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.”

Advertiser:
Natural Resources Defense Council (NRDC)
Agency:
leftchannel
Additional credits:
Executive Creative Director/President: Alberto Scirocco
Designers/Animators: Taehee Lee, Nick Schoener

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