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The Great Unveiling

The Great Unveiling

I’m not really sure how to take this ad for German online lingerie retailer liaison dangereuse. It’s not N4P, not social or cause marketing, and not corporate social responsibility. But it is certainly worth discussion in a social issues in advertising forum.

Is this ad offensive to Muslims? To women in general? Is it fetishization of women’s bodies, or a statement of freedom, as the photography of Amir Normandi claims to be?

A thought for the weekend…

liaison dangereuse

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more