The best of non-profit advertising and marketing for social causes

The Human Piano

The Human Piano

The Human Piano is a new campaign site from Amnesty International Turkey. Black and white piano keys can make beautiful music just like a on real piano.

Striking a key shows an example about someone who is suffering from discrimination somewhere in the world.
It is the visitor who can make a composition, record it or even share it on Twitter or Facebook.
A click on the portraits leads to fightdiscrimination.eu, the campaign website from Amnesty about discrimination in Europe.

The Human Piano looks beautiful but there a few things to criticize.
The black and white piano keys seems to be a metaphor for skin color racism. Discrimination in Europe is more, like segregated schools for Romani children. It is also LGBT, religious belief or disability discrimination.
Not all shown portraits at the top of the visual are European victims of discrimination.
The Human Piano isn’t mentioned at fightdiscrimination.eu. A mistake made too often.

human-piano-2

Advertiser:
Amnesty International
Agency:
Grey Istanbul
Source:
Elma+Alt+Shift

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.