The best of non-profit advertising and marketing for social causes

The Incurable Optimist

The Incurable Optimist

This very powerful campaign on Motor Neurone Disease (also known as ALS or Lou Gehrig’s disease I believe) follows Patrick, a man with MND who has effectively ‘donated’ the rest of his life to raising awareness and funds. This is social advertising at its best – powerful, moving, humbling and REAL. You can follow Patrick on Twitter and Facebook – he’s funny, engaging and… dying.

Click to visit the website.



Motor Neurone Disease Association
Baby Creative

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.