The best of non-profit advertising and marketing for social causes

The Incurable Optimist

The Incurable Optimist

This very powerful campaign on Motor Neurone Disease (also known as ALS or Lou Gehrig’s disease I believe) follows Patrick, a man with MND who has effectively ‘donated’ the rest of his life to raising awareness and funds. This is social advertising at its best – powerful, moving, humbling and REAL. You can follow Patrick on Twitter and Facebook – he’s funny, engaging and… dying.

Click to visit the website.

patrick

 

Advertiser:
Motor Neurone Disease Association
Agency:
Baby Creative

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.