The best of non-profit advertising and marketing for social causes

The Longest Handshake in the History of Mankind

The Longest Handshake in the History of Mankind

The Longest Handshake in the History of Mankind

The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything but friendship.
TANGO Network, which unites non-government organizations in both countries, wants to break the vicious circle and came with the idea of the longest handshake. The longest in human mankind.

On December 6, 2013 Deniz Barış from Turkey and Hovhannes Hajinyan from Armenia gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake.
The whole event was broadcast live on the Internet, allowing everyone to witness Barış and Hajinyan holding hands.

The video below is the case study.

The action caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached.

Advertiser:
TANGO Network
Agency:
TWIGA Moscow
Additional credits:
Michael Elagin – creative Director
Grant Abovyan – art Director
Semen Galkin – copywriter
Vardan Martiorosyan – producer
Sophya Gelman – PR Director
Nino Purtseladze – manager

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.