The newest campaign from the China Environmental Protection Foundation is about the problem with the ozone layer.
They use a scary visual on a white t-shirt to visualize the effect of the loss of the ozone layer. This loss results in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses.
“The moment when ozone disappears, the moment the skin gets charred!
It is a pressing task to protect the ozone layer.”
– China Environment Protection Foundation
China Environmental Protection Foundation
Dentsu, Beijing, China
Creative Directors: LiangYue, ArchiveLi, SamSun
Art Director: LiGang
Copywriters: SunFengTao, SuzieRan
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