The best of non-profit advertising and marketing for social causes

The Moment When Ozone Disappears

The Moment When Ozone Disappears


The newest campaign from the China Environmental Protection Foundation is about the problem with the ozone layer.
They use a scary visual on a white t-shirt to visualize the effect of the loss of the ozone layer. This loss results in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses.

“The moment when ozone disappears, the moment the skin gets charred!
It is a pressing task to protect the ozone layer.”

Related post:
China Environment Protection Foundation


China Environmental Protection Foundation
Dentsu, Beijing, China
Additional credits:
Creative Directors: LiangYue, ArchiveLi, SamSun
Art Director: LiGang
Copywriters: SunFengTao, SuzieRan
I believe in Advertising

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.