The best of non-profit advertising and marketing for social causes

The Moment When Ozone Disappears

The Moment When Ozone Disappears

China-Environmental-Protection-Foundation-T-shirt-1

The newest campaign from the China Environmental Protection Foundation is about the problem with the ozone layer.
They use a scary visual on a white t-shirt to visualize the effect of the loss of the ozone layer. This loss results in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses.

Tagline:
“The moment when ozone disappears, the moment the skin gets charred!
It is a pressing task to protect the ozone layer.”

Related post:
China Environment Protection Foundation

China-Environmental-Protection-Foundation-T-shirt-2

Advertiser:
China Environmental Protection Foundation
Agency:
Dentsu, Beijing, China
Additional credits:
Creative Directors: LiangYue, ArchiveLi, SamSun
Art Director: LiGang
Copywriters: SunFengTao, SuzieRan
Source:
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