– Dad is me.
– How are you honey?
– I am HIV positive.
This is the message that no parent wants to hear. It is the basis of the new campaign of Sidaction. Because Parents can’t always be there for their kids.
Sidaction is a major French public event that started in 1994 for raising awareness and collecting charitable funds for AIDS.
In contrast to 1994, the organization can bring a positive message. As the times have changed. Because medical science is a step further as it was then.
Parents are the target group this year.
“Cette fois, on a tous le pouvoir d’agir. Donnons
“This time, we all have the power to act. Give.”
Sidaction is one of the biggest events in the world about Aids and HIV. It is supported by 17 TV and 4 radio-channels during 3 days of mobilization and information. It is fundraising and awareness.
The launch is Thursday, April 3 and will take place on Friday 4, Saturday 5 and Sunday April 6. More than 350 events will be organized throughout France.
Print ad:
Advertiser:
Sidaction
Agency:
Leo Burnett France
