The best of non-profit advertising and marketing for social causes

The most danceable breastfeeding tutorial ever

The most danceable breastfeeding tutorial ever

TeNefer Lumukanda: The most danceable breastfeeding tutorial ever

Jezebel shared this delightful lactivist video, posted by a YouTube user named “Urban Matriarch”:

What a great example of heartfelt community activism going viral!

There isn’t much background on the video, but it appears to have been done to promote the Alameda County Breastfeeding Coalition in California.

Among hospital births, Alameda County actually has quite high average rates of initiating breastfeeding: 95% of new mothers breastfeed with supplemental formula use, and 80.3% breastfeed exclusively. However, these rates drop sharply over the first 12 months.

Helping women feel more at-ease with breastfeeding is one way to promote longer nursing. However, while California does have a form of paid maternity leave it only lasts for six weeks and provides 55% of salary to women who have paid into State Disability Insurance through work. Nationally, the United States has very little in the way of encouragement for working moms to spend more time on infant care — Family and Medical Leave Act entitles most workers to up to 12 weeks of job-protected medical leave for birth or adoption, but doesn’t cover those who work for smaller companies and guarantees only unpaid leaves.

TeNefer Lumukanda (Writer)
Additional credits:
Directed, Shot and Edited by Colin Dosworth and Paola Laverde

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more