Yes, it’s just a pink ribbon. But it’s also a massive pink ribbon, potentially visible from space:
October is cancer awareness month in Iceland. We had to think up a new way to promote the Pink ribbon. So we took to the streets, and with good help painted the biggest pink ribbon in the world. In the middle of Reykjavík.
And thus, #Pinkverts October comes to a close. It seemed a little better this year. More creative, less trashy, and not as commercialized.
What did you think of this year? If there are campaigns of note that we missed, please e-mail them to us at info (at) osocio.org.
Krabbameinsfélag Íslands / Icelandic Cancer Society