The best of non-profit advertising and marketing for social causes

The New Apartheid

The New Apartheid


This is the new yearly campaign from SAIH, the Norwegian Students’ and Academics’ International Assistance Fund (Studentenes og Akademikernes Internasjonale Hjelpefond).
It is about discrimination against LGBT (lesbian, gay, bisexual, and transgender people).
Homosexuality is illegal in more than 80 countries in the world, and seven countries have death penalty. In schools and Universities worldwide, lesbian, gay, bisexual and transgender youth (LGBT) experience discrimination. They are harassed and exposed to violence.

The widespread discrimination against LGBT pushes them out of educational institutions or forces them to live in hiding and fear. Both students and academics experience discrimination because of sexual orientation or gender expression.

Former SAIH campaigns

The postcard from the campaign:




Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.