The best of non-profit advertising and marketing for social causes

The Pink Army

The Pink Army

The new TV ad for Cancer Research UK‘s Race for Life shows that charity advertising doesn’t have to be “charity advertising”.

An emotional roller coaster. Style plus substance. A creative tour de force. Another ad with a poem in.

What do you think?

Agency: Mother


I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.