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The rainforest is like Snapchat

The rainforest is like Snapchat

OndAzul: The rainforest is like Snapchat

This is the kind of campaign where the media attention around it matters. A campaign image that disappear in 10 seconds from your phone screen isn’t as durable. Fortunately we have the case video.

The Brazilian environmental organisation OndAzul created a profile on popular photo messaging application Snapchat. Users set a time limit for how long recipients can view their Snaps. That’s what OndAzul did with their campaign images.
Their messages show a list of natural resources that are vanishing from Nature. Like the rainforest.

OndAzul: The rainforest is like Snapchat

Advertiser:
OndAzul
Agency:
NBS, Brazil

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