Bronze Lion in Cannes in the category Outdoor.
This outdoor Red Cross campaign from Argentina was made for fundraising after a flood. A home was built inside a lake in downtown Buenos Aires next to the Planetarium.
A sign read: The North of Argentina needs your help.
Over 60.000 calls and a increase in donations were achieved. And most importantly, the citizins became aware of a situation that until then seemed remote.
Red Cross Argentina
Leo Burnett Argentina, Buenos Aires
Executive Creative Director: Seto Olivieri/Pablo Capara
Creative Director: Fernando Militerno
Copywriter: Bernardo Wisky/Marina Caminal/Ramiro Gamallo/Fernando Militerno
Art Director: Fernando Militerno
Account Supervisor: Andrea Prats
Advertiser’s Supervisor: Diego Salamone
Other Credits: Agency Producer: Nano Tidone