This isn’t the first campaign about the dangers of using social media on a smartphone while being on the road. And it won’t be the last one.
The campaign is from RTA Dubai, the Roads and Transport Authority.
They made three versions. Above it is about Twitter. See the Facebook and BlackBerry Messenger versions after the break.
Related smartphone/road safety campaign:
– Driving and social media just don’t mix
Creative Directors: Martino O’Brien, Mansoor A. Bhatti
Art Director: Nisreen Shahin
Creative Director / Copywriter: Martino O’Brien
Copywriter: Priya Madhu
Illustrator: Fil Dunsky
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