At Osocio we aren’t fans of shockvertising. But there are exceptions
Like this ad from the Depilex SmileAgain Foundation. It’s hard to look at but also contains a positive approach.
Place your hand over this side of her face to see what hydrochloric acid can do.
Place your hand over this side of her face to see what hope can do.
Hundreds of Pakistani women are victims of acid attacks. Help us rebuild their faces, and their lives.
Agency IAL Saatchi & Saatchi: “We wanted an ad to show that if you look beyond the scars of an acid victim, you will see hope in the faces of those that are attacked. An image that at first shocks the viewer, suddenly turns into an uplifting and inspiring message of hope.”
The foundation is helping female survivors and victims of acid and kerosene oil burns in Pakistan by providing them appropriate medical attention and reconstructive surgery, psychological/ psychiatric support, shelter and vocational training.
The foundation website contains a lot of video’s like this success story:
Depilex SmileAgain Foundation
IAL Saatchi & Saatchi Pakistan
Chief Creative Officer / Art Director: Ali Mumtaz
Creative Director: Sheharyar Ghayas
Director of Strategy: Nida Haider
Copywriters: Jamil Akhtar, Assam Khalid
Photographer: Insiya Syed
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