This new campaign from the Scottish Government exposes the shame of Scotland’s dirtiest little secret of all…littering. A very funny campaign with authentic lead actors who speak the beautiful Scots tongue that outsiders barely understand. Play the video’s just a couple of times and it will all be much clearer.
Some of our wee flaws come along including the dirtiest secrets. And the Scottish Government wants to beat some of the filthy ones.
The campaign is running across online, cinema, TV, outdoor and all social media channels including Spotify and primarily targeted at 16-24 year olds. There’s even an interactive booth that will be touring the country to encourage them to share their dirty little secrets.