The best of non-profit advertising and marketing for social causes

The seller is honest about this phone. Would you buy it?

The seller is honest about this phone. Would you buy it?

Some social experiments really miss the point. Others are a direct hit. Like this experiment from Oslo in Norway.

Passers-by are approached by sellers with an honest story about a smartphone. The phone is incredible cheap. But it is not manufactured environmentally friendly. A fifteen-year-old have made the phone, working 12 hours a day for 1,80 USD an hour.

The question is obvious: Would you buy this smartphone? The answer is as predictable (with an underlying choice –  what’s more important: environment or child labor?).

It’s a nice appeal to the human consumer responsibility. For the organisation behind it, environmental organization Framtiden i våre hender (Future in Our Hands), it is a call for signing a petition.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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