Nice and smart action from the Thai Health Promotion Foundation.
How would you feel when a child smokes? That question is used to tackle smokers behavior.
The adult smokers in the video refuse to give children a light. With relevant arguments.
The children, who are part of the campaign team, gave the adults a brochure with the text:
“You worry about me. But why not about yourself?”
Hat tip to Eko Kooistra