The best of non-profit advertising and marketing for social causes

The Snatchel Project – radical knitters for women’s reproductive rights

The Snatchel Project – radical knitters for women’s reproductive rights

“Hands off my uterus! Here’s one of your own!”


The Snatchel Project is a clever, crafty protest against American legislators and politica candidates who are attempting to turn back the clock on women’s reproductive rights.

The call to action is, “Let’s make a uterus or VJJ* for each male rep in congress! If they have their own, they can leave ours alone!”
[*“vajayjay”, a slang term for vagina or vulva]

And here are the instructions:

1. Knit or crochet a vagina or uterus
2. Print a message to enclose
3. Mail it to your male Senator or Congressional Representative
4. We’re in the process of arranging hand delivery to congressional offices in Washington, until then, go ahead and mail yours in!
5. Record your items in this spreadsheet so we can track which representatives still need to receive a “gift”!
6. Don’t forget to thank your representative if he respects women and supports our rights.

They also have a handy politician locator on the site.


Here is the manifesto:

Who Are We?

We are women, we are strong, we are smart.  And we have a sense of humor.

We do not need government interference with our doctors or our healthcare.

We do not need government probing our vaginas to help us make decisions about abortion.

We do not need government to give us guidance about whether or not to take birth control.

We do not need misogynistic pundits calling us sluts and prostitutes.

We are half of the population and we will not be treated as children or a disenfranchised minority.

Join Us

Whether you are a Democrat, a Republican, or an Independent, female or male, please join us in sending a strong message to our government representatives.

The movement has a page on Facebook and on the Knitting social network, Ravelry, as well as a Flickr of knitted anatomy.

Female reproductive patterns are provided.


Believe me, you don’t want to get on the wrong side of a knitting circle. The one-time granny craft has become the favourite hobby of rather radical women. And they are armed.

Update: I contacted the group, and they told me they welcome support from crafters outside of the United States to “knit, crochet, sew, or even paper maché” materials for American women to use in the protest. Contact them here.

Government Free VJJ
Comedy Central

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more