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The Speed Camera Lottery

The Speed Camera Lottery


Volkswagen organized the Fun Theory award last autumn in the winter of 2009/2010. The award was about to change people’s behavior for the better. But it must be change while having fun.

The winning idea of the fun theory award was submitted by Kevin Richardson, USA: the Speed Camera Lottery. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

The idea here is capture on camera the people who keep to the speed limit. They would have their photos taken and registration numbers recorded and entered into a lottery. Winners would recieve cash prizes and be notified by post. Better still, the winnig pot would come from the people who were caught speeding.

See all award entries here and finalists here.

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