The best of non-profit advertising and marketing for social causes

The Story of Stuff – Red Cross Style

The Story of Stuff – Red Cross Style


Nice animation from the Canadian Red Cross for the holiday season. It’s a call to donate instead of spending money on just things.
At their gift store visitors can buy a Family Survival Kit with stuff Canadian families really need.

Director: Andy Hall

30 sec version:

Canadian Red Cross
Additional credits:
Chief Creative Officer: David Lubars
Senior Creative Director: Linda Honan
Art Director: Kurt Leonard
Copywriter: Nick Sonderup
Executive Producer: Ashley Sferro Henderson
Producer: Jesse Brihn

Design/Animation: Elastic
Director: Andy Hall
CG Supervisor: Kirk Shintani
Compositor: Shahana Khan
3D Artists: Paulo de Almada, Kim Zhu, Andy Lewis, Lindsey Butterworth, Wendy Pham, Cody Woodard, Frantz Vidal, Adam Carter
Smoke: Paul Yacono
Smoke Assistant: Dan Ellis
Producer: Meredith Tomasulo
Executive Producer: Jennifer Sofio Hall

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