The best of non-profit advertising and marketing for social causes

The Trillion Dollar Campaign

The Trillion Dollar Campaign


“IN Zimbabwe, the money is so worthless, notes are cheap alternative to paper – and, no, not even toilet paper. The Zimbabwean wants you to “Fight The Crime That Crippled a Country”. The call to arms is writ on bank notes…”

Unusual outdoor campaign for The Zimbabwean, a newspaper (a voice for the voiceless) produced by a group of exiled Zimbabwean journalists. The newspaper is sold in the UK, South Africa and Zimbabwe but when entering the latter is charged an import duty of 55 per cent, making it unaffordable to most of the people in Zimbabwe.
South-Africa based agency TBWAHuntLascaris created murals, billboards and flyers in Johannesburg using the Z$100 trillion dollar note.

Great idea because the money is worth less than paper after the total collapse of the Zimbabwean economy, due to the Mugabe regime.

“This note cannot buy anything, not even a loaf of bread and certainly not any advertising, but it can become the advertising, it can be a powerful reminder about Zimbabwe’s plight and the need to hold someone accountable.”

More images at this Flickr page.





The Zimbabwean

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.