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The Underdog Project

The Underdog Project

It’s about dogs. And then it isn’t. Actually is about both, as a life-skills and outreach program in South Africa for at-risk teenagers and shelter dogs.

The Underdog Project is about inspiring teenagers to reorient their lives and in doing this, helping their shelter dogs learn the skills they need to find their homes.

This November they’re doing The Underdog Charity Ride to raise funds for the project, stopping in at dog shelters en route, meeting and helping staff and dogs, and documenting their stay via website and social media stream.

The Underdog Project

I'm Head Of Data & Analytics at Fullsix Portugal, with 10 years of interactive and creative experience for local and global clients. Read more