The best of non-profit advertising and marketing for social causes

The war against cigarette packaging

The war against cigarette packaging

An amazingly simple and effective campaign film from Cancer Research UK, supporting their petition to ban branded cigarette packaging in the UK. I love ideas that bypass clever analogies and go straight for demonstration – the unvarnished truth. After seeing this, are you thinking again about the issue?

Advertiser:
Cancer Research UK
Agency:
Not known

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