The best of non-profit advertising and marketing for social causes

The way Chinese kids see their home includes smog

The way Chinese kids see their home includes smog

The drawings in this video from China can be interpreted in multiple ways. You should have an eye for it like agency FF Shanghai (FRED & FARID).

On the occasion of the COP21 climate conference in Paris, the agency made a this campaign for CCTV, the predominant state television broadcaster in mainland China. They asked children to draw their house, a common task in many schools all over the world. The drawings of the children in China were very dark and gloomy. They made “Polluted Drawings”.

The way our children see tomorrow, depends on how we act today.

CCTV Polluted Drawing

CCTV Polluted Drawing

CCTV Polluted Drawing

Chied Creative Officers : FRED & FARID
Creative Directors : Feng Huang, Asterio Gutierrez
Copy Writer : Joseph Davies
Art Director : Jih-Jan Lee, Liz Cai
Business Director : Frances Alvarado
Account: May Xiao, Chan Li, Melody Zhong
Director: Yong Shen
Agency Producer : Karim Naceur, Takan Yang

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.