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The White House and friends deliver tough talk on sexual consent

The White House and friends deliver tough talk on sexual consent

The White House and friends deliver tough talk on sexual consent

Yes, it’s another PSA with a selection of popular actors delivering a scripted message. But when that message includes the President and Vice President of the United States of America (as well as James Bond) it’s hard not to take notice:


Here is what the campaign landing page, “1 is 2 Many,” has to say:

Despite the significant progress made in reducing violence against women, there is still a long way to go. Young women still face the highest rates of dating violence and sexual assault. In the last year, one in 10 teens have reported being physically hurt on purpose by a boyfriend or girlfriend. One in five young women have been sexually assaulted while they’re in college. While men compromise a smaller number of survivors, male survivors are no less important.
In response to these alarming statistics, Vice President Biden is focusing his longstanding commitment to reducing violence against women specifically on teens, students, and young women ages 16-24. The Vice President pushed for the inclusion of vulnerable groups in the 2013 reauthorization of the Violence Against Women Act, and he remains committed to supporting all survivors.
Vice President Biden also joined President Obama when he created the White House Task Force to Protect Students from Sexual Assault, co-chaired by the Office of the Vice President and the Council of Women and Girls. The Task Force is releasing a new initiative, Not Alone, which provides resources to students, advocates, and universities. By targeting the importance of changing attitudes that lead to violence and educating the public on the realities of abuse, the Vice President is leading the way in an effort to stop this violence before it begins.
In addition to current James Bond actor Daniel Craig, the spot includes Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell — all heavyweights in Hollywood. (The Democrats always seem to have an easy time recruiting allies from there!)

Here is what they want you to do:

Support all survivors regardless of their gender or identity. Listen to their stories without judging or blaming. Offer to go with them to seek resources and services if they want them.
Speak up if you hear comments that promote violence against women. Be aware of language that you use that degrades women and survivors of other identities. Don’t be afraid to be an active bystander and intervene if you believe violence is occurring and it is safe for you to do so.
Be a role model for healthy relationships. Always treat others with respect and expect the same from others. Mentor and teach younger people to also act as role models.
Join an organization that is working to end dating violence and sexual assault. Don’t have one in your community? Start one!
The White House (Office of The President of The United States)

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more