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The world is thirsty because we are hungry #worldwaterday

The world is thirsty because we are hungry #worldwaterday


This is the official United Nations infographic video for World Water Day 2012, and it focuses on the impact industrial-scale agriculture has on the world’s fresh water supplies.

Here is the manifesto:

There are 7 billion people to feed on the planet today and another 2 billion are expected to join by 2050. Statistics say that each of us drinks from 2 to 4 litres of water every day, however most of the water we ‘drink’ is embedded in the food we eat: producing 1 kilo of beef for example consumes 15,000 litres of water while 1 kilo of wheat ’drinks up’ 1,500 litres.

When a billion people in the world already live in chronic hunger and water resources are under pressure we cannot pretend the problem is ‘elsewhere’. Coping with population growth and ensuring access to nutritious food to everyone call for a series of actions we can all help with:
– follow a healthier, sustainable diet;
– consume less water-intensive products;
– reduce the scandalous food wastage: 30% of the food produced worldwide is never eaten and the water used to produce it is definitively lost!- produce more food, of better quality, with
less water.

At all steps of the supply chain, from producers to consumers, actions can be taken to save water and ensure food for all.

And you? Do you know how much water you actually consume every day? How can you change your diet and reduce your water footprint? Join the World Water Day 2012 campaign “Water and Food Security” and find out more!

On a personal note, I am terrified when I think about how so many of the places where advanced agriculture was first achieved by humans—such as Mesopotamia, North Africa, the Levant and the Yucatan—are now desertified.

World Water Day
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I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more