It is good to use data in awareness communication. Facts are important to make a cause valuable.
And, very important, the facts must be verifiable.
That’s what I miss here in this print ad from the South African Endangered Wildlife Trust. Only 10.8% of the world is left for nature according to the used map. What is he definition of ‘nature’? Is it the space left for wild animals?
Even the organizations website doesn’t tell us.
I like to believe the mentioned facts but the missing point makes me doubt. Regrettable because I like the artwork.
“It’s a small world if you’re a wild animal.
89.2% of the world belongs to humans. Nature is left with 10.8%. Help us protect these areas”