The best of non-profit advertising and marketing for social causes

There are many ways to see the cancer

There are many ways to see the cancer

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Three brilliant ads from the Brazilian Hospital de Câncer de Barretos, the cancer hospital in Barretos.
“Quando não vemos só a doença, fica mais fácil enxergar a cura.”
“When not seeing only the illness, it’s easier to look at the cure.”
Below all three ads:
“Ajude o Hospital de barretos a vencer ó câncer.”
“Help Hospital de Barretos to win its fight against cancer.”

“A melhor maneira de ver a doença é enxergando a cura.”
“The best way to see the illness is seeing the cure.”

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“Existem vários jeitos de ver o câncer. O melhor deles é enxergando a cura.”
“There are many ways to see the cancer. One of those is to look at the cure.”

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Advertiser:
Hospital de Câncer de Barretos
Agency:
MatosGrey/G2, Sao Paulo, Brazil
Additional credits:
Creative Directors: Silvio Matos, Leandro Castilho
Art Director / Illustrator: Guto Kono
Copywriter: Fábio Lečo
Photography: Lúcio Cunha

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