The best of non-profit advertising and marketing for social causes

There are many ways to see the cancer

There are many ways to see the cancer


Three brilliant ads from the Brazilian Hospital de Câncer de Barretos, the cancer hospital in Barretos.
“Quando não vemos só a doença, fica mais fácil enxergar a cura.”
“When not seeing only the illness, it’s easier to look at the cure.”
Below all three ads:
“Ajude o Hospital de barretos a vencer ó câncer.”
“Help Hospital de Barretos to win its fight against cancer.”

“A melhor maneira de ver a doença é enxergando a cura.”
“The best way to see the illness is seeing the cure.”


“Existem vários jeitos de ver o câncer. O melhor deles é enxergando a cura.”
“There are many ways to see the cancer. One of those is to look at the cure.”


Hospital de Câncer de Barretos
MatosGrey/G2, Sao Paulo, Brazil
Additional credits:
Creative Directors: Silvio Matos, Leandro Castilho
Art Director / Illustrator: Guto Kono
Copywriter: Fábio Lečo
Photography: Lúcio Cunha

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