This project called Taking Steps comes from the Parents Circle Families Forum, a joint Israeli-Palestinian organization, whose members have all lost a close family member to the ongoing conflict. They believe that dialogue is a necessity in order to reconcile both sides with one another.
Their project was launched in cooperation with ad agency BBR Saatchi & Saatchi who created a commercial in which Israelis and Palestinians speak about their refusal to give up. Despite the loss of the person they love. The commercial closes on a personal statement all Forum members agree with:
If I , who lost a close one, can walk the path of peace, than surely you can too.
The Taking Steps project is also the group’s first product: hand embroidered ‘Birds of Peace’ created and sewn onto sports shoes by the women of the group.