This campaign about the inclusion of people with physical disabilities in the workplace is made pro bono by Brazilian agency Y&R São Paulo. They did it for the Institute of Social Technology – ITS Brasil, which promotes the so-called “Supported Employment”. The intention of this campaign is to provoke reflection on the fact that disability does not prevent a professional to be as good collaborator as any other employee.
Aiming to educate companies that, just like an adapted piece of furniture remains useful and functional, people with physical disabilities are also effective for the corporations in performing their activities, the “Efficient Furniture” campaign brings furniture pieces – chairs, stools and tables – with “implanted prostheses”. They complement the assemblage of each piece without, however, compromising its functionality.
Suely Ferreira, executive manager of ITS Brasil:
Companies are required to have a percentage of people with disabilities in their staff; but the recruitment processes have not been the most appropriate and, in the end, when employees with disabilities are hired, they are not always seen as competent professionals capable of performing a job efficiently.
The initiative is done in partnership with Oppa, a Brazilian furniture and design brand.